Celebrity Tweets Less Influential Than Supposed, Says Social Media Study

     |    Sunday September 26th, 2010



Maybe quality is more crucial than quantity in the social mediascape after all? That’s at least what a Northwestern University study about social media (and results of analytics company Sysomos) purport. Apparently, experts’ tweets in their respective fields wield more influence than tweets by, say Ashton Kutcher or Justin Bieber, even if especially Bieber’s posts and re-posts by his followers accounted for up to 3% of Twitter’s traffic.