Celebrity Tweets Less Influential Than Supposed, Says Social Media Study

     |    Sunday, der 26. September 2010

 

 

Maybe quality is more crucial than quantity in the social mediascape after all? That’s at least what a Northwestern University study about social media (and results of analytics company Sysomos) purport. Apparently, experts’ tweets in their respective fields wield more influence than tweets by, say Ashton Kutcher or Justin Bieber, even if especially Bieber’s posts and re-posts by his followers accounted for up to 3% of Twitter’s traffic.